Hallmark guilelessly reinvents mother’s day as “mom-to-mom” day
Friday, May 1st, 2009
Hallmark Cards has often been accused of “inventing” Mother’s Day and Father’s Day, as well as Monday, to make more money. (Only partly true; The Bangles invented Monday.) Now, the taciturn, emotionless greeting card company has hatched a new plot: Hallmark research shows consumers are adopting another use for Mother’s Day. The day that traditionally […]
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