I read somewhere recently that over 18 million mommies blog, collectively contributing 97 million exclamation marks to the web each day. Daddy-blogs aren’t in short supply, either, but 1001 rules for my unborn son stands out. Whoever is amassing this agreeably terse checklist has a terrific knack for pairing words with pictures:

Sometimes the words are sentimental. More often not: Rule 314—“If your art is bad, make it bigger”—prefaces a photo of accomplished oversized-canvas-defacer Julian Schnabel. I can’t get behind the limitations the author places on the use of a chisel or his command to worship Bob Seger’s “Hollywood Nights.” And some entries are too Esquire magazine for me—308. “Invest in great luggage. You never know where you’ll end up”—but, even then, hilarious photo-juxtapositions deflate the snoot factor.

Okay, so I found out who’s doing this. No surprise why it’s so visually sophisticated: The blogger is Walker Lamond, a notable writer and documentary filmmaker who’s married to an aerospace engineer! Not that having a NASA-esque wife ensures visual acumen.

Also unsurprising: Even though Mr. Lamont is only up to rule 368 so far, 1001 rules for my unborn son is soon to be a book.

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